A Parent is Born

Procter & Gamble is trying their hand at digital media with their very first Web series – A Parent is Born. Join Suzie and Steve Barston as they go through the entire parenting experience from the moment they found out they were pregnant to the birth of their baby, and everything in between.

Pampers, P&G’s largest global brand, rarely does digital advertising on a large scale, much less take a reality approach, but the move is part of the diaper giant’s goal to connect with millennial moms while moving ad dollars from TV to online media, said Pampers’ North American marketing director Patrick Kraus.

So, stop by Pampers.com and experience the miracle of childbirth with The Barstons!